Health communication

We help communicate health-related issues effectively and reach the right stakeholders.

Health communication refers to non-commercial messaging aimed at supporting the health and well-being of both individuals and society. It can be used to:

  • Promote health and prevent diseases
  • Increase knowledge about health, illnesses, and prevention
  • Encourage healthy lifestyles
  • Improve access to and quality of healthcare services

As health and well-being are crucial for both individual quality of life and the functioning of society as a whole, the importance of health communication has grown in recent years, and its role is expected to strengthen further in the future.

Operating in the Finnish market as an international pharmaceutical company requires deep understanding of the local environment and its specific characteristics. For this reason, a communications agency often acts as a key partner, particularly during the Market Access phase, supporting successful communication, stakeholder engagement, and advocacy activities.

Ahjo has extensive experience collaborating with pharmaceutical companies, patient organizations, and industry associations. We assist companies in entering and operating in the market, while planning concrete actions and advocacy efforts to achieve their goals.

Why Ahjo?

We have deep expertise in the healthcare sector and are currently working with several industry clients on a variety of projects. We have a strong understanding of both global brands and the Finnish operating environment.

We know what works and what doesn’t. We seek creative solutions for market entry and raising awareness about diseases.

We know the key decision-makers and influencers and understand how to reach them effectively.

We identify the most important stakeholders and know how to communicate with them in a way that makes an impact.

We combine communication strategy, content, and impact into a client-focused whole, always thinking beyond the surface.

We support internal communication and crisis preparedness and help develop interaction and communication skills.

How we can help:

  • Stakeholder analysis
  • Communication strategy and planning
  • Digital advocacy and influencer/public affairs communication
  • Content concepts and calendars
  • Production of impactful content (text, visual identity, images, videos, animations)
  • Social media coaching (for the organization & experts)
  • Training sessions, e.g., media training, social media training, crisis communication training
  • Meetings and roundtable discussions with key stakeholders
  • White papers that concisely explain a problem and its solution
  • Digital advocacy campaigns
  • Terve!Areena panel discussion during SuomiAreena
Read more about Terve!Areena

Interested? Book a free 30-minute quick consultation here.

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Our work:

Indivior – digital campaign raised awareness of opioid addiction

Our client Indivior provides treatment for opioid addiction. Currently, access to opioid substitution treatment in Finland is difficult, and far too many people in…
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Astellas Pharma – Public affairs for preserving work ability during menopause

Astellas Pharma is a pharmaceutical company that focuses on menopause in one of its therapeutic areas. Menopausal symptoms vary and are not always recognized,…
high-angle-woman-holding-smartphone

Boehringer Ingelheim: Increasing disease awareness through impactful social media communication

Boehringer Ingelheim, a family-owned pharmaceutical company, develops breakthrough therapies that improve the lives of humans and animals, both now and in the future. Patient…
People touching each others shoulders in a line. Peer support.

Voices of the Unseen – Empowering patients of a rare disease through peer support workshop

CSL Vifor is a research-based pharmaceutical company with a strong background in the treatment of iron deficiency and anemia. They also operate in the…
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Spreading awareness about teeth sensitivity

About 1 in 3 adults suffer from teeth sensitivity. Sensodyne toothpaste specifically caters to and prevents this issue. Sensodyne researched teeth sensitivity in 6…

A fruitful partnership between GSK and the Finnish Heart Association to reduce smoking

Did you know that the likelihood of quitting increases fivefold after 28 days without smoking?   This was the starting point when Ahjo was…
Viestintätoimisto Ahjon Klinik-referenssin mustavalkoinen kuvituskuva, jossa on koodausta

Klinik eases the burden on healthcare – Ahjo delivers the message

With the help of Ahjo, Klinik Healthcare Solutions created the concept of AI-based patient flow management. The Klinik Access product rose to the top…
Käsi maalaamassa öljyväreillä kankaalle

A creative digital campaign brought a new treatment to the attention of people suffering from tremor

Vingmed is introducing a device designed to treat essential tremor and tremor-dominant Parkinsons disease in Finland. It allows ultrasound waves to be targeted very…

Blogs

KTwo people are working on scaffolding or a roof structure, seen from above. Only their silhouettes are visible against a cloudy sky, while a third person can be seen lower down between the structures. The black-and-white photo emphasizes the contrast between light and shadow.

The biggest myth in health communication: information alone is not enough

The greatest myth in health communication is believing that information alone changes behavior. Countless facts and studies are available, yet people often turn away…

Pharmaceutical companies — The big bad wolf or something else?

””It is necessary for us, as an external operator in Finland, to understand who the decision-makers are and to engage with the key ones….

What our clients say

– PR Lead, Fiona Walsh, BritBox International
“The team at Ahjo successfully connected BritBox with a range of key media in Finland for our Nordics launch and has worked with an engaged and creative approach since to deepen our media connections nationally, consistently delivering great coverage for us across a range of top tier titles.”
– Päivi Kainulainen, Brand Manager, Haleon
"We have collaborated with Ahjo on a campaign about the proper use of pain medications, the benefits of different types of pain relief, and their suitability for various individuals. With the help of Ahjo's experts, we have been able to share information across different media through articles and interviews. The collaboration with the Ahjo team has been smooth. Notable successes included two expert interviews featured on MTV's morning broadcasts."
– Anne Vibe Hansen, Zalando Nordic Communications Manager
”JMW, Kompas, Involve and Ahjo have been partners of choice when we started working together in 2020. We have achieved important milestones in the Nordics thanks to our great collaboration. I am very thankful for having had you by my side – especially after taking over the entire region – and I want to give a big thank you to all of you for the support over the last 4 years“
– Olli Hannuksela, Medical Information Manager, Boehringer Ingelheim Finland
"Ahjo has supported Boehringer Ingelheim's visibility on social media by creating, localizing, and managing the company's posts on platforms such as Facebook, adhering strictly to our company's practices. The work of Ahjo has been quick, self-directed, and efficient."
– CFO Timo Viitala, Hyxo Oy
"Ahjo and Attention have expericence and knowledge. They gave us a new and fresh perspective to develop CEO's personal communications in everyday leadership situations as well as in time of crisis. "
– Markus Lähdesniemi, Head of the Publishing House, Bazar Kustannus
“Our collaboration with Ahjo was a success. It was always seamless and easy to work with Ahjo’s skilled staff. I can, without any hesitation, recommend Ahjo as a partner in communications.”
– Maria Paavilainen, Product Group Manager, Swedish Orphan Biovitrum
”A super team! Our joint meetings have been a true source of inspiration. We have reached the desired target group and received positive feedback from our stakeholders.”
– Juhana Raitasalo, Chief Customer Officer, Onrego
“True partner value. Excellent way to help fast to the next level.”
– Yvonne Thomson, Head of Market Access and External Affairs, CSL Vifor.
"I found the workshop led by Ahjo to be very well organized, and the facilitator was excellent. The summary skillfully captured the key points of the discussions. Many thanks!"

Our team:

Eva Torra

Eva is responsible for international brands, purposeful strategies, and thought leadership. She’s our Advisor…

eva.torra@ahjocomms.fi

Maria Kesti

Maria is a versatile and bright professional in the communications field. She has accumulated…

maria.kesti@ahjocomms.fi

Jukka Holopainen

Jukka is a communications professional who ended up working in the industry already in…

jukka.holopainen@ahjocomms.fi

Elisa Kähkönen

Elisa is a communications professional who works mainly with our international and health clients….

elisa.kahkonen@ahjocomms.fi

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