Regardless of industry, brand ambassadorship is often treated merely as a digital metric — likes and LinkedIn shares here and there. True brand ambassadorship runs deeper. It is the organic
Why should a communications leader care about how the board communicates? Board communication has a direct impact on an organization’s trust, reputation, and operational capability often more than operational communications.
Organizations often focus on building their brand but overlook who people truly trust: experts. Developing experts into thought leaders gives an organization a clear competitive advantage. However, it doesn’t happen
Hate speech is not just a verbal attack. It is a situation in which everyone’s reaction — or lack of one — matters. When you encounter hate speech, you are
The greatest myth in health communication is believing that information alone changes behavior. Countless facts and studies are available, yet people often turn away from the messages that matter most.
””It is necessary for us, as an external operator in Finland, to understand who the decision-makers are and to engage with the key ones. We also want to understand the
At the core of strategic communication are people and their expectations. Without a deep understanding of stakeholders, communication risks becoming random and reactive. With stakeholder analysis, you can ensure that
We’re in a moment of significant change, where staying relevant means not just adapting but actively influencing the direction of communications field. This insight became increasingly clear during my recent
Nordic Business Forum in Helsinki was an inspirational business event that brought together 6500 leadership enthusiasts, leaders or leaders-to-be. This year’s speakers in Nordic Business Forum included academia member Adam
World Economic Forum published The Future of Jobs Report 2023 on skills and behaviours that we all need in the coming 5 years at working life. Out of the 25, I chose three
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