Welcome to our blog! Here, we explore communication not just as our profession, but as an essential part of daily life. Our posts cover both perspectives, offering insights that resonate with both work and everyday interactions.
Nordic Business Forum in Helsinki was an inspirational business event that brought together 6500 leadership enthusiasts, leaders or leaders-to-be. This year’s speakers in Nordic Business Forum included academia member Adam Grant, business leaders Will Guidara and Bozama Saint John, consultants Liz Wiseman, Kim Scott, Steven Van Belleghem and Brené Brown.
1. Set the stage
Music and lighting make a huge emotional impact and elevate the energy in the room. High expectations are set by energetic introductions and entrances onto the stage. This also boosts your own energy while on stage and helps release tension. Highly recommended!
2. Open up and talk of your own experience
People love connecting with those they can relate to. A brilliant speaker understands this emotional need. Tell a story about yourself. Adam Grant shared his journey from a clumsy teenager to a confident Olympic diver. Liz Wiseman taught us how to change bedtime routine for a combo of 2-, 4- and 6-year-old kids. We can all relate to these stories of potential, coaching, caring, and love.
3. Visualise
There is no point in reading slides. Make an impact with powerful images — animations, videos, and photos. If you explain theory, make it easy to understand like Kim Scott by a simple grid or like Steven Van Belleghem who showed us pictures of rhinos and birds to explain about excellent customer relationships. Create emotions.
4. Involve the audience
Don’t be afraid to engage. Ask questions and make a connection with the room. Use polls or just simply engage the front seats or walk into the audience. This speaks volumes of your confidence and your ability to be fully present in the moment. This creates relevance and makes a more memorable experience.
5. Have fun and be yourself
Show your larger-than-life personality in a humorous and easy-to-approach way like Bozoma Saint John who complimented herself “I look gorgeous!” and laughed warmly. Brené Brown called herself “a Texan”, Will Guidara spoke from the heart, allowing us to feel his genuine pursuit of making people feel good. Speak from the heart and be your authentic self.
These tips can be used in a smaller room with a smaller audience, and they are sure to make an impact. It is not just the content; it is about how you carry yourself and your message. Make a lasting impact.
