Public Affairs and stakeholder relations

We combine strategic communication and public affairs to ensure our clients’ voices are heard.

Influencing societal decision-making and its preparation is only possible by being an active part of the process. It requires a clear plan, trusted relationships, and long-term commitment.

The Transparency Register has made lobbying and other advocacy activities in Finland more transparent than before. At the same time, operating on the Finnish market as an international pharmaceutical company demands a deep understanding of the political and administrative landscape – especially during the Market Access phase.

Ahjo has extensive experience in advocacy work, particularly in the health sector. We have worked closely with patient organizations, industry associations, and other key stakeholders, and we know which actions truly make an impact on decision-making.

Why Ahjo?

We know the decision-makers and key influencers – and we reach them effectively.

We have a strong understanding of the Finnish operating environment, particularly in the health sector.

We identify the right stakeholders and know how to communicate with them effectively. We help ensure that your message reaches its audience in the right way at the right time.

We combine communication strategy, content, and impact. We are client-focused and think beyond the surface.

Our perspective on advocacy

Direction

Advocacy is purposeful – knowing what you want to change or advance, whether in legislation, care practices, or the position of patients.

Connection

Effective advocacy is built on relationships and dialogue – it is essential to understand which decision-makers, authorities, organizations, or patient groups hold key roles and how to engage with them.

Trust

Long-term advocacy requires credibility and transparency – acting responsibly and openly so that decision-makers, the media, and the public can trust the communicator.

How we can help:

  • Stakeholder analysis
  • Public affairs strategy and planning
  • Meetings with key stakeholders and decision-makers
  • Roundtable discussions with representatives of key stakeholder groups
  • White papers that concisely explain the problem and solution
  • Digital advocacy campaigns
  • Terve!Areena panel discussion during SuomiAreena

Stakeholder analysis

Our stakeholder analysis provides quantitative and qualitative insights into stakeholders through four dimensions and an associated scoring system. A stakeholder analysis is an investment that pays off in clearer communication, smoother collaboration, and stronger trust.

Interested? Book a free 30-minute quick consultation here.

Our work:

Our client Indivior provides treatment for opioid addiction. Currently, access to opioid substitution treatment in Finland is difficult, and far too many people in…
Astellas Pharma is a pharmaceutical company that focuses on menopause in one of its therapeutic areas. Menopausal symptoms vary and are not always recognized,…
CSL Vifor is a research-based pharmaceutical company with a strong background in the treatment of iron deficiency and anemia. They also operate in the…

What our clients say

– PR Lead, Fiona Walsh, BritBox International
“The team at Ahjo successfully connected BritBox with a range of key media in Finland for our Nordics launch and has worked with an engaged and creative approach since to deepen our media connections nationally, consistently delivering great coverage for us across a range of top tier titles.”
– Päivi Kainulainen, Brand Manager, Haleon
"We have collaborated with Ahjo on a campaign about the proper use of pain medications, the benefits of different types of pain relief, and their suitability for various individuals. With the help of Ahjo's experts, we have been able to share information across different media through articles and interviews. The collaboration with the Ahjo team has been smooth. Notable successes included two expert interviews featured on MTV's morning broadcasts."
– Anne Vibe Hansen, Zalando Nordic Communications Manager
”JMW, Kompas, Involve and Ahjo have been partners of choice when we started working together in 2020. We have achieved important milestones in the Nordics thanks to our great collaboration. I am very thankful for having had you by my side – especially after taking over the entire region – and I want to give a big thank you to all of you for the support over the last 4 years“
– Olli Hannuksela, Medical Information Manager, Boehringer Ingelheim Finland
"Ahjo has supported Boehringer Ingelheim's visibility on social media by creating, localizing, and managing the company's posts on platforms such as Facebook, adhering strictly to our company's practices. The work of Ahjo has been quick, self-directed, and efficient."
– CFO Timo Viitala, Hyxo Oy
"Ahjo and Attention have expericence and knowledge. They gave us a new and fresh perspective to develop CEO's personal communications in everyday leadership situations as well as in time of crisis. "
– Markus Lähdesniemi, Head of the Publishing House, Bazar Kustannus
“Our collaboration with Ahjo was a success. It was always seamless and easy to work with Ahjo’s skilled staff. I can, without any hesitation, recommend Ahjo as a partner in communications.”
– Maria Paavilainen, Product Group Manager, Swedish Orphan Biovitrum
”A super team! Our joint meetings have been a true source of inspiration. We have reached the desired target group and received positive feedback from our stakeholders.”
– Juhana Raitasalo, Chief Customer Officer, Onrego
“True partner value. Excellent way to help fast to the next level.”
– Yvonne Thomson, Head of Market Access and External Affairs, CSL Vifor.
"I found the workshop led by Ahjo to be very well organized, and the facilitator was excellent. The summary skillfully captured the key points of the discussions. Many thanks!"

Read our blogs:

The greatest myth in health communication is believing that information alone changes behavior. Countless facts and studies are available, yet people often turn away…

Our team:

Sari-Liia Tonttila is a founder of Ahjo Communications. She has been nominated a Diamond…
Eva is responsible for international brands, purposeful strategies, and thought leadership. She’s our Advisor…
Maria is a versatile and bright professional in the communications field. She has accumulated…
Jukka is a communications professional who ended up working in the industry already in…
Elisa is a communications professional who works mainly with our international and health clients….
Kalle is an experienced and visionary social influencer. He has been involved in politics…
Aleksi is Ahjo’s political advisor who believes in a positive attitude and communication. He…

Ota yhteyttä

Jätä yhteystietosi ja kuvaa lyhyesti mihin tarvitset apua. Palaamme pikapuoliin!

  • This field is for validation purposes and should be left unchanged.

Voit myös varata ajan 30min pikakonsultointiin tai käyttää chatia.