Digital Public Affairs

Turn social media likes into action

Public discourse has moved online. Digital public affairs is now the most powerful way to be heard. Whether it’s about politics, business, or values—we’re here to help you make an impact.

Get in touch for a powerful digital PA strategy.

Why Digital PA matters right now

Digital PA makes your organisation visible and influential. Learn why it matters now more than ever—and how Ahjo can support you.

 

Companies, organisations and experts can no longer rely solely on traditional media, as discussions, opinions, and influence increasingly unfold online. Strategically designed digital PA builds credibility, increases visibility, and ensures your voice is part of public dialogue.

 

Why has digital PA become the most powerful tool for impact?

Algorithms shape public discourse: Strategic content planning boosts your visibility among the right audiences

Experts remain invisible without strategic communication: Expertise alone is not enough if it doesn’t reach people.

Organisations are expected to speak up responsibly: Silence can be a risk to your brand.

 

Decision-makers follow conversations on social media: Today, influence happens on digital platforms.

What does Digital PA mean in practice?

Digital PA combines strategic communications, content creation, value-driven advocacy, and algorithmic visibility. It enables participation in timely conversations, reaching key stakeholders, and advancing social and political goals.

 

Want to be seen and heard effectively—aligned with your values?

Our services

If your social media presence doesn’t support your strategic or business goals, you’re wasting your efforts. Social media is a powerful platform—no organisation should leave its potential untapped.

Politics and advocacy have increasingly moved to social media. Traditional public affairs are slow but digital tools accelerate change. We combine public affairs, creative thinking, and digital campaigning to influence effectively and in tune with today’s world.

Strategic content and planning

  • Defining advocacy goals
  • Stakeholder mapping and analysis
  • Digital PA roadmaps and impact metrics

Content production and campaigning

  • High-impact content for different channels
  • Topical campaigns and responsive social messaging
  • Targeted communications for decision-makers, media, and the public

Training and coaching

  • Executive communications and digital personal branding
  • Enhancing your organisation’s digital visibility
  • Crisis communication in social media

We help you mobilise the right people—whether your goal is membership recruitment, fundraising, or influencing policy decisions.

Our work

Our client Indivior provides treatment for opioid addiction. Currently, access to opioid substitution treatment in Finland is difficult, and far too many people in…
Vingmed is introducing a device designed to treat essential tremor and tremor-dominant Parkinsons disease in Finland. It allows ultrasound waves to be targeted very…

Frequently asked questions about Digital PA

Digital PA is an organisation’s strategic communication and content production across digital channels, such as social media. Its purpose is to build visibility, influence opinions, and engage in public dialogue.

Digital PA is for organisations that want to be heard, build credibility, and reach decision-makers or audiences in digital environments.

We offer strategic public affairs work, platform-specific content creation, and coaching that strengthens your digital presence and capabilities. We’re an approachable, sparring partner who brings public affairs into everyday operations.

Public conversations have moved online. Algorithms, hot topics, and stakeholder expectations make digital channels critical for advocacy. Without planned digital communication, your expertise stays hidden.

Outcomes can be tracked through visibility, engagement, stakeholder responses, or progress on strategic goals. Ahjo also helps define KPIs and create a roadmap for digital influence.