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Boehringer Ingelheim: Increasing disease awareness through impactful social media communication

Boehringer Ingelheim, a family-owned pharmaceutical company, develops breakthrough therapies that improve the lives of humans and animals, both now and in the future. Patient websites are a significant part of Boehringer Ingelheim’s consumer communication, and it is essential for people to access the right and up-to-date health information. To address this need, Ahjo has planned and executed impactful social media communication that ensures a continuous flow of traffic to online content. Additionally, international news and content require social media communication to support them.

 

The communication’s goal has been to increase disease awareness and guide patients towards proper treatment. Ahjo engages in systematic content creation, from captions to the graphical execution of social media posts. In addition to static content, we have implemented creative solutions and animations to capture and pique the interest of the target audience.

 

Ahjo has supported Boehringer Ingelheim’s visibility on social media by creating, localizing, and managing the company’s posts, especially on the Facebook platform, while closely adhering to our company’s practices. The work of Ahjo’s team has been swift, self-directed, and efficient.

– Olli Hannuksela, Medical Information Manager, Boehringer Ingelheim Finland

 

Does your company need assistance with social media communication? We would be happy to help, feel free to get in touch!