Heini is a creative and strategic communications professional who develops tailored content concepts that resonate with specific target audiences. Her strength lies in communicating complex topics, expert knowledge and broader phenomena in an engaging and compelling way. Her work is always guided by the belief that only communication that captures people’s interest can truly make an impact. Heini has gained extensive experience across a wide range of fields, from employer branding in the healthcare sector and communications for non-profit organisations to presentation coaching and training, as well as international projects at HELCOM, the Baltic Marine Environment Protection Commission.